On the afternoon of March 21, the deputy director of the Department of Resources Development of the Ministry of Culture and Tourism went to Huaihe Road Pedestrian Street in Hefei City to investigate the X-META Yuan Universe Park Huaihe Road pedestrian street shop, limited time pop-up shop, Wang Jing, member of the Party group of the Provincial Cultural Tourism Department, deputy Director of the Provincial Cultural Investment Company Party secretary and chairman Cao Jie participated in the research。

　　Zhang Ruirui experienced the project in operation on the spot, listened to the work report of the project leader, and affirmed the active layout of new technologies, new scenarios and new consumption projects of the provincial cultural investment company。Zhang Ruirui pointed out that the X-META meta-Universe Park, named by the Ministry of Culture and Tourism in 2023 as the first batch of 24 national smart tourism immersive experience new Spaces, is a representative and exploratory project of the immersive industry。Hefei is the first city to land in addition to Shanghai, the limited time pop-up store is the first initiative of Anhui cultural investment, very promising。It is necessary to increase the development of new IP and new products, achieve rapid iteration, and meet the new demand for viewing experience;Keenly grasp the development trend of technology, and constantly update wearable devices to create convenience for the audience experience;Accelerate the expansion of the market, and quickly sink to cities and counties outside the provincial capital city。

　　X-META Meta-Universe Park is a new form of immersive experience that integrates full-sense VR, live-action performing arts, digital imaging, and trend consumption. It has the characteristics of IP, immersion, sense of science and technology, story, and garden。Huaihe Road Pedestrian Street store, limited time pop-up store has launched "The Adventures of the Tang Dynasty", "The Martian", "Kunlun Maze" and other IP projects, "The Wind Rose Luo Yang", "The End of the Adventure" and other IP projects will be online on April 1。Since the simultaneous operation of the two stores on the first day of the New Year (February 10), they have been well received and ranked first on the public review list。At the same time that tourists spontaneously buy tickets, many organs, enterprises and institutions have bought groups and organized trade union members to participate in the experience。At present, Hefei 1912 Block store is under design and construction, and it is expected to operate externally around May Day, and some city and county stores are also in site selection and actively expanding。